![]() ![]() Schulke formed Stereo Radio Productions (SRP) to help his stations get better ratings and pull in more agency advertising dollars. Others, such as Jim Schulke, devised a method of buying air time on FM stations in bulk and reselling the blocks to interested advertisers. WDVR's billboards made the adult audience aware of the new station.Īirtime resell practice. WDVR was a resource for mature listeners who were driven from AM radio at the time when WFIL and WIBG (and others) switched to rock 'n' roll programming. This was one of the first big successes in FM broadcasting, and was instrumental in establishing the viability of FM. Within four months, WDVR became the #1 rated FM station in the Philadelphia market. In 1963, Marlin Taylor created a custom-designed beautiful music format at Philadelphia's WDVR. The format changed to sports and talk when competing FM stations broadcast beautiful music and easy listening. The station format launched in the fall of 1960 featured music sweeps of lush instrumentals with subtle comments from their staff announcers. In Baltimore, Maryland, programmer Art Wander developed a beautiful music format for the 50,000-watt NBC affiliate WBAL/1090. In addition to delivering stereo sound, FM broadcasting provided clearer sound quality and better resistance to interference than AM, thus being ideal for broadcasting the beautiful music format. In the early 1960s, the Federal Communications Commission adopted a standard for transmitting and receiving stereo signals on a single channel of the FM band. It was reborn as an Internet radio station where it can be heard today. It then experimented with combining elements of Big Bands and soft rock until its demise in the early 21st century. McLendon established beautiful music AM station KABL (a tribute to the San Francisco cable cars, named by McLendon's executive assistant Billie Page Odom) which was successful through the 1990s. In 1959, Gordon McLendon, who had interests in Top-40 radio in Dallas as well as other markets, decided to "counter-program" in San Francisco since several Top-40 stations were already there. KIXL changed to KEZL (as in "easy listening") in 1973, but ended with a change to adult contemporary in 1976. As early as 1947 it played orchestral music on AM radio (1040), and later on FM (104.5). One of the first beautiful music radio stations in the US was KIXL in the Dallas-Ft. for restaurant subscribers, and could not sign-off the main FM carrier until that time and thus had to run a repeat of its previous day's evening concert on its main FM program line. WITH-FM, in Baltimore, Maryland (1950s and 1960s), had to keep its FM carrier on the air until 2:00 a.m. Some FM stations made more income from these music subscriptions than from their main programming. The signal was usually a slow-moving audio tape of "background music" or Muzak-type service, which was independent of the simulcast AM signal. Many of these FM stations usually simulcast their AM station and used a subcarrier ( SCA) to transmit a hitch-hiker signal to a store receiver by subscription. This practice was known as "storecasting" and was very common on the FM dial in the 1940s and 1950s. It often functioned as a free background music service for stores, with commercial breaks consisting only of announcements aimed at shoppers already in the stores. Beautiful music can also be regarded as a subset of the middle of the road radio format.īeautiful music initially offered soft and unobtrusive instrumental selections on a very structured schedule with limited commercial interruptions. ![]() Easy listening, elevator music, light music, mood music, and Muzak are other terms that overlap with this format and the style of music that it featured. JSTOR ( October 2022) ( Learn how and when to remove this template message)īeautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s.Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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